Communicate your vision!

Want to make sure everyone’s on-board with what you’re trying to achieve? Having a powerful vision — and communicating it — is key!

Being visionary is not some abstract idea for top leaders. It’s an everyday tool to help people be and stay motivated in today’s pressured and complicated workplace.

The vision is a simple but powerful description of what a team, department, or entire organization needs to achieve. At its best, it’s the emotionally descriptive outcome that everyone is striving to realize rather than a dry – unexciting — explanation of what needs “to be.” The emotional component is key as performance is very directly linked to a leader’s ability to connect to the real, deep seated, and closely held emotions of those they lead.

To be effective when it comes to creating a vision and using it to move the organization forward:

• Be assertive whenever there’s an opportunity to talk about the vision.
• Explain success and vision as the same.
• Refer often to the vision.
• Talk about how good the accomplishment of the vision will feel/be.
• Provide a visual of the vision.
• Explore others’ feelings about the vision.
• Make the vision what you stand for, and link the vision to the work people are doing.